Friday, July 29, 2016

4 Linkedin Automation Ideas To Boost Your Sales

By Kevin Hardy


We're all looking for ways to boost the growth of our business. With the changing sales landscape, you need to stay on top of things. This is where you can use LinkedIn automation.

Using LinkedIn or any other social media platform for sales involves a lot of filtering and organizing data. In fact, data management is one of the most challenging aspects, and the reason LinkedIn automation can generate great value.

Use LinkedIn Automation Tools that Support Group Sharing: Participating in LinkedIn Groups helps you grow your followers and network, but what about sharing content to Groups? You can do this manually or you can use a social sharing tool like Oktopost, Hootsuite or SocialMotus. These let you queue up content to share with LinkedIn Groups.

Sometimes we need to get a sales prospect's email but it's not available in their LinkedIn profile. One of the most valuable LinkedIn automation tools does just this by calling LinkedIn from your Gmail account. It's called Rapportive and it lets you "reverse engineer" somebody's email if it's been associated with a LinkedIn account. All you have to do is start a new Gmail email and start entering email address variations, then mouse over each one. Rapportive will ping LinkedIn as you mouse over each email, until it finds somebody's profile. Then it will display the person's photo, title, etc. and you can decide if it's the individual you had in mind. This is a great way to build an email database without having access to your prospects' emails!

The LinkedIn Social Share Button: This is a really good way to share content to your Updates and LinkedIn Groups. Sharing articles to LinkedIn Groups gets a lot of profile views and raises your credibility. Using LinkedIn's own Share Button on your website is a great way to get targeted traffic to your blog, as well. Just click the share button and select a Group to send the post. Rinse and repeat for as many Groups as you want.

Over 75% of LinkedIn members use the LinkedIn App on their iOS or Android device. You can use automation tools to make LinkedIn work much faster and do things on your mobile that you can do on a desktop. Hello business from the beach! Give these tools a try: AutoTouch is a free Android and iOs macro app. HiroMacro is another free Android macro app with a simple scripting language to build powerful automation sequences.

Automate Your InMails. Sending a lot of outbound messages on LinkedIn can be a challenge time-wise. If you have a Recruiter account you can take advantage of the "save as template" feature. This lets you write standard outbound InMail templates which can be quickly tweaked and sent to lots of sales prospects one-by-one. This will make your process at least 60% faster -- a huge time saver. You could also use a browser-based macro tool to record keystrokes you make then populate and sending InMails.

As you can see, using LinkedIn automation to generate more sales is just a matter of finding the right tools that match your unique selling style.




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