Monday, November 14, 2016

How To Approach Ads For Apps, By App Design Companies

By Arthur Williams


If there's one thing that we can agree on, it's that, for the most part, we don't like ads. To be more specific, we don't like ads that are either thrust upon us with no warning or hold little relevance to our interests. This is especially true when it comes to apps, since we typically use them in order to get quick results. For those who would like to know how careful ad implementation should be done on apps, here are a few quick details from app design companies.

There are many things to know about ads in apps, such as their visibility. To be more specific, ads should not be blatant, seeing as how the average user will be able to pick up on them right away. Anyone who has ever designed a program like this will be able to agree, which is why they will be discrete about ad placement. This is just one of the many ways that the design process can be helped, as far as ad implementation is concerned.

Another thing to know about ads in apps is that they should be, to some degree, relevant to those using the programs. For instance, someone might be using an app in order to purchase groceries. Wouldn't it make sense, then, to have an ad show up to tell shoppers about deals on produce? After all, such an ad should be relevant in this scenario. This is just one of the many examples that a mobile app developer can account for.

Lastly, you want to make sure that your ads do not interfere with any user's experience. For example, if you click onto a website, before being immediately greeted by a page-long ad, suddenly you don't want to see what else the site has to offer. This is a poor example of helping said experience. When it comes to apps, it's recommended by companies like Lounge Lizard that ads load up at the start, so that users can continue to use their programs as they would like.

These are just a few things to know about ad implementation in mobile apps. It's easy to see why businesses would like to advertise on these programs, given how many people have downloaded and used them. However, the ads themselves have to be carefully crafted and placed, as you have learned. If this is done, you can rest easy knowing that your apps will be able to continually function at high levels.




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