Tuesday, May 8, 2018

4 Video-Related Factoids Long Island SEO Experts Can Share

By Arthur Williams


Content comes in many forms, but few stand out as well as video. Not only is it a common form of content, but it's one of the most engrossing to boot. Long Island SEO companies across the board can agree, which is why it's important to know how to use video to your advantage. It will help get your content out in a unique way. Furthermore, if you play your cards right, it can help you rank. In fact, here are 4 facts about video that deserve to be shared.

According to reputable firms like fishbat, YouTube is one of the top-performing social media platforms in the world. Not only is it the world's largest video streaming site, but it's also designed with networking capabilities in mind. What this means is that not only will you be able to use YouTube to watch your favorite videos, but connect with like-minded people in the process. This goes a long way in terms of Long Island SEO and business in general.

You should also know that more than half of all people watch online videos. Seeing as how this type of content is routinely shared on social media, this should come as no surprise. Not only does video engage those in younger demographics, but older generations as well. For many, it's easier to consume content through video than any other form of media. Ergo, the validity of this statistic is easy to understand.

When it comes to the process of creating online videos, less is more. What this means is that your content should be short in length, but not too short to where information can't be accurately presented. If you can produce a video that falls under 5 minutes in length, you will be able to better maintain the user's attention. For those that are new to videography, length plays a major role in the success you'll see.

Online video content can be optimized for SEO, provided this is a goal of yours. In fact, it's important to build a strategy that includes this since it will help websites of varying types rank well. While the videos themselves won't have a direct impact, their descriptions can. On YouTube, the best-ranking videos have descriptions that are not only keyword-rich but include relevant links. When these are accounted for, better rankings won't be far off.




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