Sunday, July 2, 2017

3 Fashion Benefits Of Instagram, By Online Marketing Companies

By Paula Hess


If you're a fashion expert, it would be in your best interest to take advantage of social media. Of course, this takes on many different forms, which are used by online marketing companies across the board. When it comes to fashion, many will tell you that Instagram yields the most results. For a better understanding as to the perks this particular social network has to offer, here are just 3 that stand out.

First and foremost, Instagram is very much a social media network built upon visual media. Most of the posts that are found on the site are pictures, which is ideal for showcasing some of the latest articles of clothing. Everything from simple t-shirts to elegant dresses can be shown, drawing the attention of those that want to build upon their existing wardrobes. The visual nature of Instagram is difficult to overlook.

Another reason why Instagram matters is the fact that it can facilitate ecommerce efforts. If you don't know, along with the images that this site is known for, links can be included. These links will direct people to pages where they can purchase what they see, provided they're inclined to do so. This makes the social media experience more streamlined, not only for potential customers but yourself as well.

Lastly, according to companies like fishbat, Instagram is one of the fastest-growing social media platforms in the world. To frame this, there are about 600 million monthly users on the site, meaning that it's entirely possible that you can grab their attention. Furthermore, you may be able to sell products to them, growing your consumer base in the process. Regardless of how involved you are in fashion, knowing where people are will help you expand your reach.

There are many job positions in the fashion industry, such as marketer and retailer. No matter which position you have, the importance of social media stands. While you might be inclined to use the big names like Facebook and Twitter, it's easy to see that Instagram is ideal for those in the fashion industry. If you're mindful about how to use this platform, either to create sales or otherwise, you'll see the best results rise to the surface.




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