Monday, September 11, 2017

Learning About Linkedin Native Video For Long Island Advertising Agencies

By Rob Sutter


Recently, LinkedIn unveiled its new native video feature, which is a notable addition to be certain. While other social media networks have implemented said feature in some form or another, it seemed like LinkedIn was left out. Fortunately, the largest social media platform for professional now has its own way to let people shoot and post their videos. Here is why Long Island advertising agencies should be able to note it.

It was during mid-July that LinkedIn's native video capabilities were rolled out onto mobile platforms. This isn't a terribly new service, though, as Facebook has been able to utilize it as well. LinkedIn's service works very much the same, as videos can be recorded with mobile devices before being directly posted onto news feeds. Of course, there is much more to know about this new feature and companies such as fishbat can provide insight.

If you'd like to know why this feature is noteworthy, keep in mind that many of us rely on mobile devices. Any Long Island advertising agency will tell you that our smartphones and tablets are used for various reasons. Communication is the primary function, but our handheld devices can also access a wide variety of content and entertainment. With LinkedIn getting involved in native video, it places its stamp on a commonly used form of media.

Native video on LinkedIn's platform can also result in more B2B success. Many companies have been able to use LinkedIn for this purpose, but others might see challenges in this respect. What this means is that, in theory, a business owner can record footage of their products and services at work. From there, the footage can be posted for others to see. Who's to say that this can't have a positive impact on B2B endeavors?

As you can see, there is much to know about LinkedIn native video and what it might be capable of in the future. The largest social media network for professionals has seen numerous changes as of late, including those made to its desktop layout. It would make sense for video content to be the next section to focus on. If LinkedIn users take the time to learn about native video, they are likely to see the value it possesses.




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