Monday, September 4, 2017

The Basics Of Affordable Web Design

By Sarah Gibson


First impressions matter. And in the online environment, your website is arguably the most important element of your digital presence. A great site can work wonders for your business, which is why you should know what it takes to come up with an effective Sarasota Fl affordable web design strategy.

Your web design strategy should clearly outline how you'll make the site respond well to users' requests. A user-friendly site will not only make it easy to travel within your brand's service channels, but it will also save you on maintenance costs. To harness the true power of responsive design, making the site flow effortlessly around the needs of your users should top your list of priorities. And this has to be done right from the beginning of your development process.

Having a mobile-friendly website is no longer an option, it's mandatory. With mobile internet users now surpassing their desktop-using counterparts, ensuring your digital channels can be accessed from mobile platforms is crucial. This means your website has to look and function perfectly on smartphones and tablets. Simple things like using fonts that go well with small screens and providing dropdown menus can go a long way into enhancing your website's mobile experience.

Going against the grain when designing your site is a great way to enhance it's authentic appeal. This is because not many sites nowadays are designed artistically, a problem that can be traced to the over-reliance on web tutorials by developers. Broadening your scope of inspiration is perhaps the most important thing you could do when trying to push the design limits. You can do this by exploring social media platforms to find fresh ideas.

Keeping your audience engaged is your best weapon when it comes to beating your competitors. But while making your site completely interactive may seem like a great idea in theory, you need to exercise balance. Above all else, ensure your platform remains functional, no matter how elaborate the design is. From there, you can look for ways to ensure your audience stays engaged while on your website, without you having to enforce actions.

No matter what industry you're in, you will need to refresh the content on your site regularly to help it stay relevant. The best way to do this would be to use a content management system; with it, you can easily publish, process and organize elements on your site. Having such a platform means you'll never have to spend time and money to hire developers to do this for you.

Thanks to the ever-increasing internet speeds, more designers are now incorporating background video into the platforms they develop. If you're considering doing the same for your site, you need to figure out how the medium will subtly complement the rest of your site. Although it's tempting to use a crisp-looking clip, it's just not worth the trade-off for the extra server resources needed. Your best bet would be to use a simple, low-bitrate video that won't distract users from your site's main goal.

With so many web design options to choose from, it can be hard to figure out how to make your website stand out. Still, small business owners have a better chance to improve their sites, thanks to the simplistic nature of such enterprises. All you need to do is use the basic elements of effective web design to your advantage.




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