Tuesday, August 7, 2018

What To Know About Search Engine Results, By Online Marketing Companies

By Arthur Williams


Do you want to be found on Google? This is one of the many goals that an SEO specialist will be able to help you reach. Despite this, there are many details regarding search results that the average person doesn't know. What should people know about ranking on search engines so that they obtain the utmost business? Here are a few key points that online marketing companies will be able to discuss in detail.

One of the most important things to know about search engine results - and reputable authorities like www.fishbat.com will agree - is that few people go beyond the first page. While there are some users that will scroll past the first 10 results, the vast majority of people will click on the first links they see. What this means is that if you're not on the first page, it can be difficult to gain traffic. Any online marketing company will tell you the same.

You should also be aware of the fact that search engines tend to yield results based on location, too. To illustrate this, let's say that you live in Florida. Perhaps you'd like to find a restaurant in your area, meaning that you'll most likely to search for one online. Today, search engines are geared to focus more on local terms, which are ideal for any SEO strategy. Keep this in mind if you find that you're not gaining as much traffic as desired.

Did you know that Google Maps matters from an SEO perspective, too? If you've searched for a nearby business online, chances are that you were also greeted with a Google Maps entry, which allows you to see where said business is located, along with its phone number and operating hours. Not only does this information encourage people to inquire further about the businesses they look up, but it can make a positive difference from an SEO standpoint as well.

Finally, don't be so concerned about being number one. While it would be nice to be the first result for any search term, the truth is that this is a considerable challenge, meaning that it's not a bad thing to settle for second or third place. You'll still be high on Google and other search engines, which will translate to additional traffic for you. For those that become easily stressed, especially when it comes to SEO, this should provide peace of mind.




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