Thursday, October 27, 2016

Useful Facts About Online Subscription Service

By Barbara Carter


There is no single way of doing business. Actually, the world has many entrepreneurial approaches. Traditionally, business depended on physical contact. The seller had to see the buyer and at the end of the deal, there was shaking of hands. Nowadays, things have gone virtual. It is the digital age. This has led to the rise of many internet business models including online subscription service. This kind of model will succeed if one has a well-thought out business plan. Strategizing is essential whether one is doing business online or offline. The internet route still involves application of business common sense.

It is not about starting a subscription website for the sake of it. Rather, it is about having a portal that will add value to people. No one will want to pay money for nothing. An individual will want to get value for his money. If people are subscribing for content, they need to get high quality content that makes sense.

As a start, one can have a freemium model. This involves giving people a taste and then requiring them to pay latter if they find that they can benefit. There can be a trial period of seven days or one month. After trial, customers should be required to subscribe by making a monthly or annual payment. Reasonable fees are necessary.

There are things that can do well with the subscribing model. They include books, journals, articles, music, videos and software. Also, pay TV works well with this approach. Nowadays, there are many internet TV sites. They offer their services at a cost. Before a person can access the most prestigious academic journals in the world, he has to subscribe.

Low quality content is available free of charge. This is because it is simply click bait. However, one has to pay for high quality content that can facilitate life-changing decisions. The biggest magazines and newspapers in the world require people to pay a certain some of money before they get the privilege of reading web content. These articles are top-notch.

Those who want to start subscribing portals should not assume that it will be easy sailing all the way. There will definitely be hurdles along the way. Thus, there will be need for resilience. In addition, success will not happen overnight. A person might have to wait for weeks or months before he starts to make a descent profit.

One needs to come up with a viable subscribing site idea. There is no need for an original idea. An individual can simply modify what already exists. Also, reverse engineering is allowed. The idea arrived at needs to be effectively implemented. A vision is only as good as its implementation. Actualization requires time, money, support, and effort among other things.

Web subscription platforms have expenses. The biggest of them is hosting. These can run into thousands of dollars. In addition, there are personnel in charge of doing the different activities such as removing bugs, posting articles, responding to comments and maintaining the website. Thus, it makes perfect sense for people who use those services to pay a reasonable price. There is nothing free in this world.




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